So, I had a chat with John McGuigan the other day, and let me tell you, he’s got some big plans for Scottish Rugby. The guy is the new Chair of the SRL Board, and he’s all about making some serious changes to the game. I mean, we all know that rugby is a big deal, but McGuigan is on a mission to take it to a whole new level.
First off, let’s talk about the money situation. Scottish Rugby just posted a massive loss of £10.5 million, and that’s no joke. But here’s the thing, McGuigan isn’t sweating it. He’s not the one to blame for that mess, but he’s definitely taking charge to turn things around. He’s all about boosting the revenue and getting more cash flowing into the game. And you know what? He’s right. More money means more opportunities to grow the sport and get more people involved.
Now, here’s the real deal – rugby is huge with the older crowd, but it’s not hitting the mark with the younger generation. I mean, it’s not even in the top 20 for 18 to 24-year-olds. That’s a problem, and McGuigan knows it. He’s all about shaking things up and making rugby more appealing to the younger crowd. He’s talking about revamping the whole experience of going to a game. Imagine showing up to the stadium a few hours early, hanging out with your mates, grabbing some food and drinks, and just soaking in the atmosphere. It’s not just about the game; it’s about the whole experience.
And get this – McGuigan wants to personalize the whole thing. He’s talking about getting a welcome message from the Scotland men’s team captain on your phone when you arrive at the stadium. How cool is that? It’s all about making the fans feel special and giving them an experience they won’t forget.
But it’s not just about the fans at the stadium. McGuigan is thinking big. He wants to take Scottish Rugby to a global audience. He’s all about using data and analytics to reach more people and get them excited about the game. It’s about creating a buzz around rugby and making it a global sensation.
At the end of the day, McGuigan is all about showing the world what rugby is all about. He’s passionate about the game and he wants to share that passion with everyone. He knows that rugby has something special to offer, and he’s on a mission to make sure everyone knows it. So, get ready, because Scottish Rugby is about to get a major makeover, and it’s going to be epic!