In a recent article featured by European Tour Destinations, key figures at the European Tour Group and real estate agents, Fine & Country, have identified personalization, social media storytelling, and immersive experiences as the pivotal trends that will help venues enhance customer interactions, boost sales, and achieve a higher return on investment (ROI) in the upcoming year.
Ian Knox, the Head of European Tour Destinations, underscored the importance of utilizing all available tools to stay at the forefront of golfers’ minds during their travel decision-making process in the rapidly evolving digital landscape. Knox articulated, “Simply profiling your audience to deliver customized content is no longer sufficient. In the golf tourism industry, it is imperative to go beyond demographics in 2024.” He elucidated that surpassing demographics and integrating personalized experiences, captivating social content, and immersive campaigns into marketing strategies will be imperative for golf destinations to maintain prominence.
The comprehensive feature by European Tour Destinations delves into the three principal trends and offers examples of how golf destinations can incorporate these trends to elevate customer interactions and bolster ROI.
Establishments within the European Tour Destinations network can avail of exclusive access to the expertise and knowledge of influential figures within the European Tour Group, its partners such as Fine & Country, and key industry leaders from various sectors.
For further information, please visit: www.europeantourdestinations.com.