River Run Golf Links in Bradenton has seen a notable increase in the number of rounds played in recent times, despite a national decline in this trend. The city-owned facility has also experienced a rise in net income, providing 18 holes of golf with a cart for a maximum of £55, making it one of the most affordable options in the region.
City Administrator Rob Perry stressed the significance of River Run to the city, but a recent assessment by the National Golf Foundation Consulting Inc. recommended necessary upgrades and price adjustments. However, city leaders are cautious about implementing these recommendations. The report identified five critical projects totaling about £600,000 for the facility, and also highlighted the potential for more costly future projects such as constructing a practice range and reconstructing the course.
Mayor Gene Brown expressed contentment with the decision to commission the report, despite its £24,000 cost. Despite the cautious approach to the recommended upgrades, it is evident that River Run Golf Links is an asset to the city that requires maintenance and improvement to meet the community’s needs.
In the neighbouring city of Sarasota, Bobby Jones Golf Club is set to reopen as an 18-hole course and nature park after a major renovation. Mayor Brown allocated £12.5 million to revamp the course to its original layout designed by renowned golf architect Donald Ross in the 1920s. Richard Mandell, the designer of the new course, was also involved in the assessment of River Run Golf Links.
The pricing disparity between the two courses is apparent, with Sarasota’s fees ranging from £70 to £124 during the winter season, offering a 40% discount for city residents. This is in contrast to River Run’s rates, which range from £38.32 to £54.21 during the same time frame. The report proposes a dynamic pricing system or a slight fee increase for River Run to align with demand and maintain the facility’s financial health.
Despite national, state, and regional declines in golf rounds due to the COVID-19 pandemic, River Run has seen a notable increase in the number of rounds played in recent years. Efforts have been made to optimize the golfing experience, with the introduction of a starter and on-course ranger to ensure a smooth flow of players and manage the increased demand for the course.
In terms of finances, the facility has seen a positive trend in net incomes, but it is essential for the golf course to be self-sustaining. The report suggests the need for the course to generate enough revenue to cover its expenses and gradually build a reserve for future expansion or upgrades. However, the golf course currently operates at a deficit of about £500,000, a situation that needs to be addressed in the near future.
The NGF report also highlights several mission-critical projects, including rebuilding bridges, creating native areas to minimize mowing costs, and removing sand bunkers to improve playability and reduce maintenance. The report also raises concerns about the aging infrastructure of the course, noting the need for a major overhaul in the near future to maintain industry standards.
It is evident that River Run Golf Links is facing a crucial moment in its development. While improvements are necessary to enhance the facility’s appeal and financial sustainability, the delicate balance of pricing and accessibility must be maintained to ensure that it remains an inclusive and enjoyable destination for golf enthusiasts in the community.