The Investec Champions Cup is an esteemed and globally recognised event within the world of elite club rugby, attracting twenty-four top-tier teams and over 23 million spectators. Broadcasted to an audience spanning 150 countries, the event serves to unite fans and athletes from diverse corners of the globe. As proud sponsors of this prestigious competition, Investec is unequivocally committed to supporting the growth and evolution of the sport.
Amidst times of uncertainty, the essential role of sports as a source of joy and hope becomes even more pronounced, and the Investec Champions Cup serves as a striking example of bringing exceptional international talent together. This unwavering emphasis on excellence and continual improvement deeply resonates with Investec’s values, as we endeavour to surpass the ordinary in all facets of our business.
Rugby holds a special place in the hearts of people in the UK and South Africa, both of which are distinguished centres of rugby heritage. As Investec commemorates 30 years in the UK and the Champions Cup approaches its 30th birthday, it is a privilege to be part of this shared legacy. The ever-evolving landscape of business and sports over the years underscores the significance of tournaments like the Champions Cup in reflecting these changes and progressing with a forward-thinking mindset.
Beyond the field, there exists a responsibility to play a consequential role in championing sustainability, inclusivity, and diversity. Investec eagerly anticipates collaborating with European Professional Club Rugby to further advance these initiatives. Together, the emphasis will be on pivotal areas where positive impacts can be realised, such as striving towards a carbon-neutral tournament, enhancing the women’s game, and cultivating financial solutions and wellness programmes for players.
Investec’s approach to partnerships, encompassing those with sports entities, is grounded in the same ethos of continual progression and substantial impact. From nurturing the journey of the Great Britain and England Women’s International Hockey team to establishing the Investec Beyond Business social enterprise incubation programme, our unwavering commitment to driving positive change remains steadfast.
As the Champions Cup unfolds, Investec maintains a resolute dedication to achieving more for its clients and communities. With a fervour for making a difference and an unyielding pursuit of excellence, there is much more on the horizon. For now, we cordially invite everyone to immerse themselves in the forthcoming months of world-class rugby and witness the spirit of sportsmanship at its finest.
Authored by:
Tim Burnell
Head of UK and International Marketing
Investec Bank Plc