The recent announcement of the extension of Barbasol’s sponsorship of the Horizon League Basketball Championships represents a significant victory for both parties. The new agreement provides Barbasol with increased opportunities for promotion throughout the regular season, leading up to the highly anticipated championship games in March. Horizon League Commissioner Julie Roe Lach has expressed her enthusiasm, highlighting the importance of creating memorable experiences for the student-athletes, coaches, and fans. This long-term partnership with Barbasol also aligns with the League’s objective of establishing the basketball championships as a permanent community event in Indianapolis, where Barbasol has its roots.
Tim McNamara, the VP of Marketing for the Barbasol and Pure Silk Brands, commended the Horizon League’s commitment to making a positive impact on both the students and the community, emphasizing the shared values that have contributed to their strong partnership. Additionally, CSMG, the national sponsorship sales partner of the League, played a crucial role in securing the extension, demonstrating their proactive collaboration and guidance.
The partnership with Barbasol is not only significant for the Horizon League but also for the city of Indianapolis. The upcoming 2024 basketball season will bring several major college basketball events to the city, including the NCAA Men’s Basketball Tournament and the NIT semifinals and championship. The Barbasol Horizon League Basketball Championships will kick off this exciting stretch of collegiate events, with early round games taking place on campus before culminating in the semifinals and championship games at the Indiana Farmers Coliseum.
Those interested in attending the games or learning more about getting involved in Indianapolis are encouraged to contact Kelley Ford at [email protected]. The event promises to be an unforgettable experience for groups, youth sports organizations, and basketball enthusiasts.
Barbasol, America’s leading brand of shaving cream, brings over 100 years of trust and reliability to its products. Owned by Perio Inc., a family-owned consumer products company, Barbasol offers a wide range of shaving cream and razors available at retailers nationwide. For more information on Barbasol, visit www.Barbasol.com.
The Horizon League, an NCAA Division I athletics conference, comprises 11 member institutions located across major metropolitan cities in the Midwest. With its headquarters in Indianapolis, the League and its members are committed to fostering athletic competitiveness while prioritising the holistic development of student-athletes and making a lasting impact on campus and in the community. For more information, visit HorizonLeague.com.
In conclusion, the extended partnership between Barbasol and the Horizon League represents a promising future for the basketball championships, embodying the shared values and commitment to creating an unforgettable experience for all involved. The collaboration not only showcases a strong bond between the two entities but also highlights the growing influence and significance of collegiate basketball events in Indianapolis.