The domain of tennis equipment is in a perpetual state of evolution, and as we enter 2024, there are several compelling trends and advancements to anticipate in the realm of tennis apparel and footwear.
A significant moment from 2023 was Coco Gauff’s inaugural triumph at the U.S. Open, which also underscored her collaboration with New Balance. The brand has made substantial investments in the 19-year-old American, and has bestowed upon her the sole signature sneaker deal for an active player in the sport. This partnership has been mutually beneficial for Gauff and New Balance, and will be intriguing to observe as it progresses in 2024.
New Balance is not the solitary brand making a splash in the world of tennis gear. Asics, Lacoste, and Nike have also experienced success in 2023, securing major victories and engaging partnerships. New Balance, for instance, has persisted in introducing top-quality sneakers, and has also disclosed a gear collaboration with the Australian Open. One of the most highly-anticipated releases is the New Balance Coco CG1, which is anticipated to offer new color variations and potential lifestyle options in 2024. There are even murmurs about a potential CG2 model in the pipeline for the signature line.
Beyond New Balance, other prominent figures in the tennis sphere, such as Novak Djokovic and Rafael Nadal, remain pivotal figures with their equipment alliances. Djokovic’s association with Lacoste and Asics has proven fruitful, while Nadal continues to display distinct gear from Nike for the majors. Furthermore, emerging talents like Carlos Alcaraz are increasingly gaining attention, with partnerships with brands like Babolat and Nike.
The world of tennis gear is not confined solely to footwear and rackets. With brands like On making headway into the apparel market, there are now more choices available for players and enthusiasts alike. The addition of non-traditional tennis brands such as Lululemon, Free People, and Original Penguin has broadened the array of options, and even racket manufacturers like Wilson are venturing into the apparel space.
As we transition into 2024, we can anticipate the release of new tennis shoe offerings from brands like Asics, K-Swiss, and Nike. On the racket front, there will be a wider selection of options from various manufacturers, catering to specific player requirements and preferences. The upcoming year will carry forth the trends of 2023, presenting a varied assortment of gear options, fresh collaborations with top players, and innovative developments in footwear and apparel. With all these fascinating advancements, the world of tennis gear is surely an area worthy of careful observation in 2024.