LIV Golf’s inaugural season apparently resulted in the league generating less than $100 million in revenue, with TV returns not exceeding $3 million. Despite securing a broadcasting deal with CW, Golf.com revealed that LIV Golf fell short of the $100 million mark and only managed to earn $2–3 million through a mutual revenue-sharing telecast agreement.
Following the news of LIV Golf’s financial performance, fan reactions poured in. While some supporters viewed the financial loss as insignificant for the PIF due to its long-term investment plan, others expressed optimism about the potential impact of Jon Rahm’s signing on the upcoming season of the league. Here’s a glimpse of some fan responses:
“Rahm will move the needle”
“Can safely say I have never turned LIV on my own TV so I believe this”
“LIV golf sucks”
“How many first year businesses are profitable.. investment spending has to be extreme to launch..”
“They are worth an estimated $600 billion, 100m loss is like you losing 5 bucks”
The 2023 season saw LIV Golf attract several notable players, including Mito Periera, Sebastian Munoz, Danny Lee, Brendan Steele, and Thomas Pieters. However, the league’s most significant signing came in the form of Jon Rahm, marking a major milestone as he decided to join the Saudi-backed circuit. Kalle Samooja, Jinichiro Kozuma, and Kieran Vincent also secured contracts after finishing in the top 3 at the LIV Golf promotions last month.
As LIV Golf navigates its financial challenges, fans are eager to witness the impact of player acquisitions like Jon Rahm on the future of the league. Despite the initial setbacks, the anticipation surrounding the league’s potential growth continues to fuel excitement among supporters and industry observers.