Ulster Rugby has officially announced their intention to seek a new sponsor, as Kingspan, a prominent building materials company, has indicated that 2025 will serve as a ‘natural stepping off point’. Since 1999, Kingspan has had a longstanding association with Ulster Rugby, holding naming rights for Kingspan Stadium and sponsoring the senior men’s team. However, their current agreement is set to conclude at the end of the 2023/24 season.
In a statement released by Ulster Rugby CEO Jonny Petrie, gratitude was expressed towards Kingspan for their extensive investment, which has significantly contributed to the club’s foundation. As part of this announcement, Kingspan has committed to supporting the transition to a new sponsor for a 12-month period, extending until June 2025. The club is actively engaging in discussions with potential new partners for the 2024/25 season onwards.
Siobhan O’Dwyer, Global Head of Marketing at Kingspan, also commented on the transition, expressing that the 20-year partnership with Ulster Rugby feels like a natural point to conclude their involvement. Kingspan looks forward to continuing their support during the transitionary phase and extends well wishes for the club’s future success.
Following the final findings of the Grenfell Tower Inquiry, Ulster Rugby had announced plans to review their partnership with Kingspan. Controversy arose due to the use of Kingspan’s products on Grenfell Tower, where a tragic fire resulted in the loss of 72 lives in June 2017. Although Kingspan maintained that their insulation product made up only 5% of the materials used in the tower and was used without their recommendation, the inquiry criticized some of Kingspan’s business practices. The primary cause of the fire’s rapid spread was identified as the exterior cladding, which was not manufactured by Kingspan.
In light of these developments, Kingspan will continue to support Ulster Rugby during the transitional phase, providing assistance in the search for a new sponsor. This collaborative approach aims to ensure continued success for the club both on and off the pitch.
This announcement signifies a significant milestone for Ulster Rugby as they embark on the search for a new sponsor to uphold their legacy and propel the club into an exciting new chapter.