British sports radio station talkSPORT has signed a two-year agreement to secure the broadcasting rights for both the men’s and women’s Super League rugby. This exciting development will see talkSPORT providing match commentary and reports for 40 games per season, demonstrating its unwavering commitment to the sport.
Liam Fisher, Head of talkSPORT, expressed his satisfaction with the deal, stating, “We have once again secured broadcasting rights to the Betfred Super League, and we are delighted that for the 2024 and 2025 seasons we will also be covering the Betfred Women’s Super League for the first time. This underscores talkSPORT’s dedication to the sport with live outside broadcasts, prominent guests, and extensive coverage of marquee weekends throughout the season. Our listeners can join our exceptional commentary team as they engage with the sport over the next two seasons.”
The inclusion of women’s rugby in the coverage was also highly praised. Rhodri Jones, Commercial Managing Director at Rugby League, commented, “We’re delighted to have extended our partnership with talkSPORT and talkSPORT 2 for a further two years. The extended coverage is excellent news for Super League fans, who now have the opportunity to listen to more than 80 live Betfred Super League games over the next two years. The fact that the deal includes coverage of the Betfred Women’s Super League for the first time is another indication of the growing profile of that competition.”
In other sports news, talent and marketing agency B-Engaged has announced the signing of Tottenham Hotspur defender Destiny Udogie. The London-based agency will oversee Udogie’s off-pitch interests, including marketing, media engagements, commercial collaborations, and philanthropic endeavors. This partnership presents exciting opportunities for Udogie to enhance his off-field ventures, reflecting the agency’s success with other athletes.
Ehsen Shah, Chief Executive Officer of B-Engaged, stated, “We are thrilled to welcome Destiny Udogie to the B-Engaged family. His prowess on the field and potential for off-pitch endeavors align seamlessly with our vision for excellence. We look forward to supporting Destiny in maximizing his impact both within and beyond football ahead of a big year for him in 2024 with the EUROs.”
Meanwhile, Gallagher Premiership Rugby club Newcastle Falcons has announced Seat Unique as its new official premium ticket and hospitality partner. The multi-year agreement will see the Falcons using Seat Unique’s platform for all hospitality bookings, with the aim of enhancing the club’s service and providing high-quality hospitality experiences for its valued clients.
Rebecca Thompson, Commercial Director of Newcastle Falcons, expressed her enthusiasm about the new partnership: “On behalf of Newcastle Falcons, I’m very happy to share our excitement on our entering into a commercial relationship with Seat Unique. We have been looking for a new digital platform to support our valued hospitality clients for a while with the aim to elevate our service. Seat Unique’s reputation for innovation and putting fan experience first is well-known and aligns perfectly with our own ethos and values.”
Finally, former England, Liverpool, and Chelsea defender Glen Johnson has signed with talent and marketing agency Blueprintx. Now a broadcaster and entrepreneur, Johnson will work exclusively with Blueprintx to develop his brand partnerships and media portfolio, marking an exciting new chapter in his career.
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