Xander Schauffele, a prominent figure in the world of golf, has made a striking change in his professional attire for 2024 by partnering with Descente, a leading Japanese brand. Schauffele, an Olympic gold medalist and seven-time PGA Tour champion, has departed from his long-standing association with adidas to sign a multi-year agreement with Descente. This partnership will involve the golfer wearing the brand’s golf, training wear, and accessories.
Initially known for its presence in baseball and skiing, Descente ventured into golf in 2015, making its products widely popular in Japan, Korea, and the UK before expanding to the US market. While Schauffele continues to have ties with adidas, his collaboration with the brand now extends solely to footwear.
Schauffele has expressed a deep sense of privilege in joining the Descente team, acknowledging the brand’s prestigious track record in the development of performance and training apparel for a diverse range of sports. He has expressed eagerness to contribute to the brand’s success, both on and off the golf course, by leveraging his association with Descente.
Under his ‘advisory’ deal, Schauffele will play a pivotal role in shaping Descente’s golf apparel, partaking in promotional activities that will bolster the brand’s international standing. In turn, Descente will seek his input in the development of new products and furnish him with extensive resources garnered from collaborations with leading athletes and teams. This collaboration firmly cements Schauffele’s position as the brand’s third golf ambassador, alongside other distinguished athletes such as 2016 Masters champion Danny Willett and 2017 KPMG Women’s PGA Championship winner Danielle Kang.
The collaboration with Schauffele underscores Descente’s expansion of its brand beyond the realms of golf, as it also sponsors notable athletes and teams from a variety of sports disciplines. Xander Schauffele’s attire from Descente will bear the brand’s signature arrow logo, symbolizing skiing techniques, according to the brand’s website.
In line with his association with Descente, Schauffele also maintains partnerships with Callaway Golf and adidas. Being a trendsetter in the golfing world, Schauffele’s decision to procure sports attire from Descente is expected to have a ripple effect across the golfing community.
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