ECCO GOLF, a trailblazing force in the innovation of golf footwear, has officially announced LPGA Tour star Alison Lee as their latest brand ambassador. The 29-year-old professional golfer, originating from Los Angeles, has made a significant impact in the world of golf and is poised to bring her skill and expertise to this dynamic partnership.
Alison Lee’s rapid ascent in the realm of professional golf has been undeniably impressive. In just a year and a half, she transitioned from a college golfer to a prominent LPGA Tour player, ultimately representing Team USA at the 2015 Solheim Cup. While she continues to pursue her first LPGA Tour victory, she has achieved two wins on the Ladies European Tour, emerging victorious at the Aramco Team Series Sotogrande in 2021 and the Aramco Team Series Riyadh in 2023.
Expressing her deep admiration for ECCO GOLF, Lee is prepared to showcase her abilities in the upcoming 2024 season while wearing the ECCO GOLF TRAY. Her enthusiasm for this partnership was evident as she stated, “I can’t wait to get started in 2024 wearing ECCO GOLF shoes. They are by far the most comfortable golf shoes I’ve ever worn, and having the opportunity to take the next step with the brand as a global ambassador is a wonderful opportunity.”
Timo Vollrath, the Head of Global Marketing at ECCO GOLF, also expressed his excitement about the new collaboration, stating, “We are thrilled to welcome Alison to the ECCO GOLF family. Her remarkable journey in golf perfectly embodies the values we uphold here at ECCO. We believe this partnership can help to elevate Alison’s game, and we’re excited to work with her in 2024 and beyond.”
The ECCO Golf Tray is a focal point of this collaboration, an innovative and stylish golf sneaker that has captured Lee’s admiration. Featuring Ecco’s Hydromax technology and a durable leather upper, this white studded shoe is designed to be water-repellent and provide optimal performance even in adverse weather conditions. The inclusion of the DriTan technology is also noteworthy, as it significantly reduces the use of chemicals and water during the tanning process of the shoes.
Furthermore, the E-DTS Twist sole, featuring enlarged studs in high-wear areas, provides exceptional grip across a variety of conditions, ensuring stability and support during play. The removable insole, crafted with padding and breathable materials, contributes to enhanced comfort. With a range of captivating colour variations, the Ecco Golf Tray is poised to make a visual impact on the fairways of the LPGA Tour in the coming seasons.
As Lee embarks on this new venture with ECCO GOLF, the stage is set for an exciting and fruitful collaboration that promises to blend performance, style, and innovation. This partnership, which merges the talent of a rising golfing star with the cutting-edge technology of ECCO GOLF, is indeed one to watch in the world of professional golf.