The high-performance sportswear brand, Castore, was founded by Tom and Philip Beahon in 2015. Recently, the company has introduced a new collection tailored specifically for modern golfers. This launch comes at a time when the brand is making waves in the sports industry and has secured investments from renowned sports figures such as Andy Murray and Owen Farrell.
Ranked in the Top150 of the UK Growth 1000, Castore reported an impressive turnover of £115mn in the year leading up to January 2023, with pre-tax profits amounting to £14.7mn. The brand has rapidly expanded its presence and operates through 13 stores in the UK and Ireland, as well as international outlets in locations like Dubai.
The Castore website provides online shoppers with a user-friendly experience, offering search and filter options to help customers find the perfect product. The checkout process is streamlined, offering various payment methods such as PayPal, Apple Pay, Google Pay, Shop Pay, and Klarna, with free delivery for purchases over £50.
With a strong social media presence, Castore actively engages with its audience through platforms like Facebook, TikTok, YouTube, and their largest following on Instagram with 207k followers. Customers who share their Castore purchases on Instagram have the opportunity to be featured in the brand’s community gallery. In addition, new visitors are encouraged to join the Castore community by signing up for the mailing list and receiving 15% off their first order.
This insight into Castore’s success story is a part of the RetailX UK Growth 1000 2023 report, which delves into the value that retailers bring through customer experience, product offering, operational efficiency, and capital management. The full report offers in-depth case studies and practical approaches that highlight how Growth 1000 retailers are excelling in online and omnichannel sales.
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It is evident that Castore has made significant strides in the world of sports apparel, and their latest venture into golf-inspired collections further solidifies their reputation as a brand dedicated to providing high-quality performance wear for athletes across different disciplines.