The professional tennis landscape is undergoing significant changes in the coming years. New tournaments are being proposed and blueprints are being developed, prompting players to actively participate in the decision-making process. The radical revamp of the elite game by the organisers of the Grand Slams in Indian Wells and Saudi Arabia’s increased investment in the sport have sparked discussions about the restructuring and distribution of revenue in tennis.
The Professional Tennis Players Association (PTPA) is advocating for the inclusion of players in the decision-making process. “Regardless of the specifics surrounding any proposals, we’re certain that improvements are possible,” said PTPA executive director Ahmad Nassar. Established in 2020 by Novak Djokovic and Vasek Pospisil, the organization serves as a new voice for players in a tennis world governed by several organizations.
The COVID-19 pandemic has also prompted talks about streamlining the governance structure of tennis. Lew Sherr, chief of the United States Tennis Association, revealed a blueprint for the future developed by the organisers of the Grand Slams, proposing a streamlined “Premier Tour” comprising the four majors and 10 other elite combined men’s and women’s events, as well as one team competition and season-ending finals.
Saudi Arabia’s Public Investment Fund (PIF) has emerged as a significant player in the landscape of sports, with reports suggesting that the PIF has offered a substantial sum for each of the ATP and WTA tours. This has led to discussions about the potential ownership and operation of an elite Masters tournament by the PIF, which some believe could further congest the tennis calendar.
The ATP and WTA are also working towards merging their commercial and media rights to enhance the appeal of their tours to broadcasters and sponsors. The WTA, expected to potentially move its season finale to Saudi Arabia, stated that discussions about aligning the sport are ongoing, but there is currently no consensus among the stakeholders.
The International Tennis Federation (ITF) has affirmed its commitment to being a part of these discussions while prioritizing the long-term growth and sustainability of the sport. “The betterment of our sport will always be our focus and at the heart of any discussions that we are part of,” said an ITF spokesperson.
As the landscape of professional tennis continues to evolve, the voices of the players and the various governing bodies will play a crucial role in shaping the future of the sport. The decisions made in the coming months and years are poised to have a lasting impact on the tennis industry, and it is imperative that all stakeholders work together to ensure the continued success and growth of the sport.