Gnomes, those whimsical little statues frequently encountered in gardens, have increasingly become a sought-after item at Augusta National. The Masters golf-themed gnomes are in high demand, with enthusiasts queuing for hours to acquire the ceramic figurines priced at $49.50 each.
Standing at 1-foot tall, these gnomes, available in various designs every year since 2016, are consistently sold out within a few hours of the tournament gift shop’s opening. Their popularity and worth have only escalated over time, with some collectors listing them for as much as $16,000 on eBay.
Visitors such as John and Erin McGovern from California have made obtaining a Masters gnome a top priority. They view it as an esteemed possession and intend to utilize it in their garden. While John has suggested giving it to a family friend, Erin is insistent that it remains in their garden.
However, not all purchasers are intending to display their gnomes outdoors. Some are apprehensive about potential weather-related harm that could devalue their cherished possession and are considering selling it for profit instead.
Purchasers are limited to one gnome per day, available on a first-come, first-served basis. Although the gift shop restocks the shelves each morning, the gnomes promptly sell out again.
The Masters has indeed struck gold with this gnome phenomenon, as it continues to amass millions of dollars in merchandise sales annually. The 2022 Masters gnome features the iconic old man with a lengthy white beard, attired in a blue cardigan, white shirt, tie, Masters bucket hat, and blue-and-green plaid trousers.
For many fans like Ben Milgram from Detroit, acquiring the Masters gnome has evolved into an indispensable tradition. Although uncertain about its future use, he recognizes that it is a sought-after item that others would eagerly acquire.
The fervor surrounding these Masters gnomes has turned them into a trending topic among fans, with no sign of demand diminishing.