Bank of Ireland has announced a significant milestone in its long-standing partnership with Munster Rugby, with a recent agreement to extend their main partnership until 2028. The partnership, dating back to 1998, reflects the Bank’s continued dedication to the sport of rugby at all levels within Munster.
One of the key highlights of the renewed partnership is Bank of Ireland’s pledge to enhance its support for Women’s rugby in Ireland by becoming the main sponsor of the Munster Rugby Senior Women’s team. This development further demonstrates the Bank’s ongoing commitment to promoting diversity and inclusion within the sport.
In addition to its partnership with Munster Rugby, Bank of Ireland has also solidified its support for Irish rugby through a national partnership with the Irish Rugby Football Union. This comprehensive approach encompasses a wide-ranging sponsorship of Men’s and Women’s sport in Ireland, spanning from grassroots initiatives to the Provincial and Ireland Men’s and Women’s teams.
Laura Lynch, Chief Marketing Officer at Bank of Ireland, expressed the Bank’s enthusiasm for extending the sponsorship agreement, noting the institution’s evolving commitment to Munster Rugby. Lynch highlighted the importance of nurturing the growth and development of the game, with a focus on providing opportunities for players from diverse backgrounds across Ireland.
Ian Flanagan, CEO of Munster Rugby, echoed the sentiment of mutual commitment, emphasizing the significance of the long-standing partnership and the Bank’s investment in the development of rugby talent in the province. Flanagan conveyed the organization’s anticipation for continued success in the years to come, underpinned by the collaborative efforts of both entities.
The extension of the partnership between Bank of Ireland and Munster Rugby stands as a testament to the enduring relationship between the two entities, as well as their shared vision for the sustained growth and success of rugby in the region. This continued alliance serves as a compelling example of corporate and sporting collaboration, with a focus on fostering talent and driving positive impact within the wider community.