The surge in the tennis-core trend within the fashion industry has been notable, particularly with the notable increase in sales of skorts by 134%. This newfound love for tennis-inspired fashion has been largely attributed to the renowned Zendaya, who has been seen donning tennis attire during the press tour for her forthcoming movie, Challengers, in which she portrays a tennis prodigy.
This trend has not only captivated the attention of fashion-forward individuals but has also resulted in a significant uptick in the sales of tennis-related apparel. According to data from the Buy Now, Pay Later platform Clearpay, there has been a substantial spike in demand for tennis-core fashion, with purchases of mini pleated skirts and skorts rising by 109% and 134% respectively.
Beyond clothing, there has also been a surge in the sales of tennis core accessories and footwear. White trainers have seen a notable 27% increase in popularity among Generation Z compared to the previous year, and ‘crew socks’ have experienced a 20% growth in demand.
The impact of the tennis-core trend extends beyond clothing and accessories and has made its mark on interior decor as well. Etsy, a prominent online retail platform, has observed a significant increase in searches for tennis-core items, such as sweaters, hoodies, and shirts, signifying a growing interest in this chic and sporty aesthetic.
Etsy Trend Expert, Dayna Isom Johnson, has expressed enthusiasm for all things tennis-core, indicating that the trend is likely to gain further momentum throughout the spring and summer. This trend reflects a shift towards comfortable yet stylish everyday wear as individuals increasingly prioritize comfort in their attire.
The film Challengers has undoubtedly played a pivotal role in popularizing the tennis-core trend. Renowned sporting icon Venus Williams has also expressed her sentiments regarding the trend, underlining that tennis-inspired fashion is timeless and always in vogue.
This surge in the tennis-core trend has also extended to interior decor, with Etsy noticing an increasing demand for items that exude a preppy and practical vibe. From prints and decorations to vintage rackets and still life sketches, the tennis-core aesthetic seamlessly complements interior design.
In conclusion, the tennis-core trend has made a significant impact in the fashion world, with Gen Z embracing this stylish and sporty aesthetic. As the popularity of tennis-inspired fashion continues to grow, it is evident that the trend is here to stay, both on and off the court.