Merchant of Tennis, a prominent Toronto-based tennis retailer, has recently announced a transformative multi-year partnership with Tennis Canada and the National Bank Open presented by Rogers. This impactful collaboration is scheduled to commence in 2024, marking the commencement of the summer tennis season in an impressive manner.
This significant agreement identifies Merchant of Tennis as the official retailer at Canada’s 1000-level tournament in Toronto. The partnership represents a major achievement for both Merchant of Tennis and Tennis Canada, underscoring their shared commitment to the advancement and nurturing of Canada’s tennis communities.
Pam Horwood, President of Merchant of Tennis, conveyed her enthusiasm about the partnership, remarking, “For over three decades, we have been deeply immersed in the tennis community, propelled by our passion, tennis expertise, and our steadfast dedication to delivering exceptional service. Our investment in this event underscores our commitment to expanding the sport and providing an unparalleled consumer experience for players and fans.”
With a storied legacy established by a family of tennis enthusiasts and a genuine passion for the sport, Merchant of Tennis is poised to elevate the consumer retail experience at the National Bank Open. The retailer is widely recognized for its professionalism and expertise, offering top-tier service, equipment, footwear, and apparel for Canada’s tennis players.
Gavin Ziv, the Chief Executive Officer of Tennis Canada, also expressed his excitement about the partnership, stating, “We are thrilled to welcome back Merchant of Tennis as a partner of the National Bank Open presented by Rogers. We are eager to collaborate with them to enhance the retail experience for our fans at the tournament as we strive to provide positive tennis experiences to Canadians both on and off the court.”
This partnership not only showcases the dedication of both Merchant of Tennis and Tennis Canada to enhancing the tennis experience for players and fans, but it also symbolizes the strong connection between the tennis community and the retail industry.
The National Bank Open, presented by Rogers, stands as one of the premier tennis events in Canada, attracting top players from around the world. With Merchant of Tennis now on board as the official retailer, players and fans can anticipate a new standard of excellence in the retail experience, further enriching the overall enjoyment of the tournament.
As the 2024 summer tennis season approaches, the partnership between Merchant of Tennis and Tennis Canada at the National Bank Open presents an exciting prospect for the tennis community in Canada. With a shared vision and commitment to excellence, this collaboration is poised to elevate the tennis retail experience to new heights, providing players and fans with an unparalleled level of service and satisfaction.