The eagerly anticipated 2024 Basketball Africa League (BAL) Playoffs are scheduled to commence on May 24 in Kigali, Rwanda, showcasing the top eight teams from the league’s conference group stages in South Africa, Egypt, and Senegal. The culmination of these playoffs will be the 2024 BAL Finals on June 1 at 4:00 p.m. CAT.
Bank of Kigali has aligned itself with the BAL as a marketing partner, highlighting the growth and popularity of basketball in Africa and the collaboration between the league and various businesses to enhance the in-arena experience for fans throughout the week.
Key statistics and findings from the 2024 BAL season include:
– Over 1.6 million live viewers across multiple media platforms
– A total of 238,000 watch hours on social and digital media platforms
– A groundbreaking attendance of over 80,000 fans at the games
– Engagement of more than 5,000 youth from local communities through diverse programs
– Broadcast partnerships reaching 214 countries and territories in 17 languages
– The participation of 154 players from 25 countries across Africa, Europe, Oceania, and the U.S.
From individual player accomplishments to team milestones, the 2024 BAL season has been characterized by exceptional talent and exhilarating moments. Notable achievements include Al Ahly Ly’s Jo Lual-Acuil Jr. leading the league in scoring with 135 points over six games, and US Monastir’s Chris Crawford topping the assists chart with 51 assists.
In addition to the on-court action, the BAL has made significant progress in reaching new audiences, expanding its presence in various countries, and creating opportunities for young talents through programs such as the BAL4HER, BAL Advance, and NBA Academy Africa.
The 2024 BAL season stands as a testament to the escalating popularity and triumph of basketball in Africa, attracting fans, players, and partners from across the continent and beyond.
For media and press inquiries, please refer to the contact details below:
Edwin Eselem
Basketball Africa League
+221 786154287
[email protected]