Rugby sevens is anticipated to experience a substantial surge in visibility in preparation for the Paris 2024 Olympics, where it is poised to be featured as an exhilarating and highly-anticipated event. Sam Pinder, the general manager of the HSBC SVNS series, is of the belief that the global platform of the Olympics offers the potential to elevate the profile of rugby sevens and attract new enthusiasts to the sport. The involvement of renowned players such as Antoine Dupont and Ellie Kildunne in the quest for gold at the iconic Stade de France has generated palpable excitement surrounding the tournament.
Pinder has conveyed his enthusiasm for the forthcoming Olympics, portraying it as an exceptional opportunity for the sport. He has underscored the privilege of commencing the Olympics on 24th July, just two days prior to the opening ceremony, as well as the prospect of a capacity crowd at Stade de France throughout the six-day sevens event. According to Pinder, the Olympics presents a distinctive platform to exhibit the sport to a global audience, and with the endorsement of homegrown talent like Dupont, the potential for expanding the sport’s reach is considerable.
As the HSBC SVNS series gears up for its conclusion in Madrid, Pinder has stressed the significance of the imminent Olympic event as a milestone for rugby sevens. He has highlighted the potential for inspiring new generations to embrace the sport, particularly in countries where rugby sevens can serve as an accessible entry point to the game. Pinder perceives the Paris Olympics as a landmark moment, distinguishing it from previous editions in Brazil and Tokyo, and underscoring the unprecedented opportunity for the growth of rugby sevens.
Leading up to the Paris Olympics, the focus remains on the culmination of the 2023-24 HSBC SVNS, wherein eight men’s and eight women’s teams are contending for the title in Madrid. Pinder has acknowledged the global appeal of sevens rugby and its potential to attract new followers and expand into non-traditional rugby markets. The combination of enthralling matches and engaging entertainment has proven effective in capturing the interest of diverse audiences worldwide.
From Pinder’s perspective, sevens rugby acts as a catalyst for introducing the sport to new markets and captivating fans with its accessible and exciting format. The seamless integration of high-energy action and captivating off-field entertainment has played a pivotal role in popularizing sevens rugby in regions such as Hong Kong, Dubai, Canada, the USA, and Singapore. Pinder has underscored the role of sevens as a vibrant and inclusive rugby festival that resonates with fans globally.
The Paris 2024 Olympics are positioned to cast a spotlight on rugby sevens, presenting a noteworthy opportunity for the sport to expand its appeal and influence on a global scale. With riveting competition, celebrated athletes, and an engaging fan experience, the future of rugby sevens appears primed for unparalleled growth and success. As the anticipation mounts for the upcoming Olympic spectacle, the stage is set for rugby sevens to command the attention of enthusiasts worldwide.