Utah’s NHL team is poised to make an official announcement, generating significant anticipation surrounding the christening of the new local hockey team. Smith Entertainment Group (SEG) recently disclosed that they have identified six prospective names for the team following the initial round of voting.
These fortunate six names are Utah Blizzard, Utah Hockey Club (Utah HC), Utah Mammoth, Utah Outlaws, Utah Venom, and Utah Yeti, all of which have garnered notable favor with the public and subsequently advanced to the subsequent phase of the survey process.
The first round of voting witnessed a participation of over half a million fans, with the aforementioned six names securing a remarkable 60 percent of the total votes. Regrettably, the remaining 14 names such as Black Diamonds, Blast, Canyons, Caribou, Freeze, and Frost did not meet the criteria for advancement.
However, the excitement is far from over, as fans still retain the opportunity to cast their vote for their preferred name from the final six. The voting period is set to draw to a close on June 20, underscoring the importance of having one’s voice heard. Each fan is granted only a single vote to ensure equity and prevent any potential manipulation in the voting process.
Evidently, the team owners are treating this naming process with utmost seriousness. For the inaugural season, the team has opted for simplicity by adorning their jerseys with the word “Utah” emblazoned on the front. Subsequent to the completion of the voting process, greater attention will be directed towards defining the team’s identity, encompassing the logo, mascot, and branding elements. Undoubtedly, this progression is filled with promise and excitement.
Ryan Smith, the team owner, has underscored the significance of selecting the right name for the team, emphasizing its ability to foster a strong connection with the local community and inspire individuals of all ages to fully integrate with the team. Evidently, the process extends beyond mere nomenclature, and aims to cultivate momentum and a profound sense of belonging.
This comprehensive process has been heralded as a “multi-phase branding process for fans to vote on the name,” underscoring Smith’s commitment to ensuring the people of Utah play a pivotal role in determining the team’s name. This truly embodies the team’s pledge to function as a valuable community asset, involving local residents at every phase of development.
Looking ahead, the team remains focused on bringing all elements together in preparation for the 2025-26 season. With mounting anticipation, it is only a matter of time before the winning name for Utah’s NHL team is unveiled, sparking the commencement of an exciting countdown.
The voyage to discerning the perfect name for the new NHL team is indeed thrilling, and the residents of Utah eagerly await the revelation of what the future holds for their cherished hockey team.