The UEFA EURO 2024 is widely considered to be one of the most prestigious and esteemed events in global sports, attracting the interest and support of some of the largest and most influential brands and organizations worldwide. The sponsorship of such a grand event offers unparalleled exposure and engagement with a massive audience, making it a highly sought-after opportunity for renowned sponsors.
A multitude of well-known global corporations, including Alipay+, Booking.com, Coca-Cola, and Unilever, are just a few examples of the numerous major businesses that have chosen to partner with UEFA EURO 2024. The potential for exposure for their brands on the international stage has attracted them to support the event and actively contribute to its success.
The UEFA European Championship is widely regarded as one of the most popular and significant football events globally. For sponsors, this presents a unique opportunity to align their brands with a prestigious and iconic sporting event. According to Javier Meza, the marketing senior vice-president at Coca-Cola in Europe, partnering with an event of such stature offers a platform for brands to connect with a diverse and vast audience, creating memorable and passionate moments for both fans and football players.
The UEFA EURO 2024 is projected to attract a cumulative live audience of around five billion, presenting a rare opportunity for brands to enhance their visibility on a global scale. For instance, BYD Europe, a leading new-energy vehicle manufacturer, emphasizes that their partnership as the first e-mobility partner for the event allows them to showcase their latest advancements in electric vehicles to a widespread audience.
The prominence and world-class stature of the EURO have made it the object of desire for many brands seeking to associate their products or services with it. Fisher Yu, the president of UEFA men’s national team football sponsor Hisense Group, highlights the importance of connecting with consumers worldwide through sports sponsorships as an effective strategy to build trust in their brand.
The sustainability and social impact goals of EURO 2024 are of paramount importance to both the event organizers and sponsors. Companies such as Lidl, Coca-Cola, and BYD are leveraging their involvement to promote healthy living, encourage recycling, and showcase their commitment to environmental sustainability. Deutsche Bahn, one of the national sponsors, is even providing incentives for ticket holders to use public transport, promoting eco-friendly travel during the event.
The event organizers, along with their partners, are dedicated to enhancing the digital experience for football fans. Sponsorship from companies like Betano, AliExpress, and Atos are ensuring that fans have access to innovative and exclusive promotions, services, and experiences that elevate their participation in the event.
The sponsorship of UEFA EURO 2024 provides a platform for brands to connect with a diverse global audience, promote sustainability, and enhance the digital experience for football fans. It’s a win-win situation for both the sponsors and the football fans, and the event is set to be an exciting and memorable experience for all involved.