Coco Gauff, the emerging luminary of the tennis realm, has recently unveiled her collaboration with Naked Brand, a prominent manufacturer of fruit-juice smoothies. As she readies herself for Wimbledon and contemplates her recent victories, including her Roland Garros doubles championship, Gauff articulates her enthusiasm for incorporating Naked drinks into her on-court regimen.
The 20-year-old athlete has always favoured integrating natural fruit into her matches to sustain her energy levels. In her own words, “Fruit has always been the fastest way to do that. I constantly try to take a couple of bites of fruit.” Her predilection for fruit over energy gels and other products has inspired her to embark on creating her own limited-edition Naked drinks as part of the brand partnership. Gauff, who particularly favours grapes and pineapple, intends to accentuate these flavours in the unique beverage she will conceive with Naked.
Glen Walter, CEO of Tropicana Brands Group, conveyed the company’s eagerness in welcoming Coco to their family and commended her as the brand’s chief smoothie officer. This collaboration is anticipated to infuse a distinctive and revitalising dimension into the Naked Brand’s product portfolio.
Beyond her triumphs in tennis, Gauff is also actively engaged in the corporate aspect of her career. She reflects on her journey in comprehending contracts and the legal intricacies of her business endeavours, noting that her father has been pivotal in educating her about the criticality of the wording in contracts and ensuring everything is documented.
Despite her burgeoning triumphs and commercial appeal, Gauff underscores that tennis remains her foremost priority. She aims to strike a balance between her athletic pursuits, business commitments, and personal time. By meticulously managing her schedule, she ensures that she can allocate dedicated periods for both her tennis training and her business obligations, thereby preserving a sense of equilibrium and preventing feeling overwhelmed by her hectic schedule.
Gazing into the future, Gauff is eager to introduce her bespoke Naked smoothie into her on-court routine. As she continues to etch her name in the tennis realm, fans can anticipate witnessing this novel addition to her regimen during forthcoming matches.
Coco Gauff’s collaboration with Naked Brand not only shines a spotlight on her entrepreneurial astuteness but also underscores her resolve to expand her brand in concordance with her athletic pursuits. Her venture into the realm of commerce embodies her maturity and strategic acumen, ensuring that she maximises the enduring advantages of her partnerships while upholding her unyielding focus on her tennis ambitions.