The World’s Largest Hockey Stick (WLHS), a cherished landmark of the Cowichan region for the past 35 years, is scheduled for removal due to the conclusion of its serviceable life. Initially constructed for Expo 1986 in Vancouver, the WLHS was subsequently affixed to the Cowichan Community Centre building in 1988, where it has stood prominently as a symbol of the area.
Following a public engagement survey in the summer of 2023, the Cowichan Valley Regional District (CVRD) determined that the majority of respondents did not favour the replacement of the WLHS. In light of the high cost of replacement and the survey results, the Cowichan Core Recreation Commission (CCRC) decided on November 30, 2023 to proceed with decommissioning the WLHS in 2024.
In an effort to provide an opportunity for community organizations or individuals to take ownership of the WLHS for future public use, the CVRD released a public Expression of Interest. Subsequent to an assessment of the proposals, the CCRC authorised the transfer of ownership of the WLHS to Genuine Collectibles Inc. (GCI) on June 6, 2024. GCI, an indigenous company based in Shawnigan Lake, BC, has put forth an innovative plan to remove and transport the hockey stick to their manufacturing facility at Maxwell’s Auto Parts in Cobble Hill, at no cost to the CVRD.
At their facility, GCI plans to upcycle the usable material of the stick and puck into unique, authenticated collectibles called “A PIECE OF THE ACTION®”, which will be available for sale to the general public. The company has a praiseworthy track record in upcycling, having previously transformed pieces of NHRA drag racing cars into authenticated collectibles for sale, in collaboration with several high-profile companies. GCI has committed to donating a portion of the sales to local sporting organizations and charities, and is looking forward to working closely with the community on this innovative project.
Maxwell’s Auto Parts, the site where the WLHS will be upcycled, has been actively involved in the recycling business for over 65 years. The company is known for implementing advanced methods to address environmental challenges related to recycling, reusing, and repurposing. Maxwell’s has expressed their intention to utilise as much of the WLHS as possible during the manufacturing process. Any wood, metal, or other materials that are not used in production will be processed through CVRD waste streams and private metal salvage operations.
The CVRD is now poised to collaborate with Genuine Collectibles Inc. in the successful removal of the WLHS over the next few weeks. The WLHS may soon be transformed into a range of unique collectibles, with a portion of the sales supporting the local community – a stimulating and innovative way to give the iconic landmark a new lease on life.
Source: Cowichan Valley Regional District (CVRD)