The untimely withdrawal of Andy Murray from the Men’s Singles at Wimbledon has caused disappointment among many tennis enthusiasts. However, the All-England Club Lawn Tennis Club has introduced a new and innovative artificial intelligence tool called “Catch Me Up AI” to keep fans engaged and informed about all the emerging stars in the tournament.
This pioneering feature is the culmination of a longstanding partnership between IBM and the All-England Club, with the primary objective of driving fan engagement and enhancing the overall customer experience. The “Catch Me Up AI” tool utilizes AI-generated content to create player cards featuring recent statistics and play styles that are continuously updated throughout the tournament. These player cards can be personalized based on user preferences, location data, and a myWimbledon profile, and will contain both pre-match and post-match content.
Prior to a match, users will have access to information about the player’s career, recent form, and win probabilities. Meanwhile, after the match, they can access key statistics from the contest and a highlights package to catch up on the action. This level of personalized and dynamic content aims to provide tennis fans with a comprehensive Wimbledon experience, whether they are attending the event in person or following it digitally.
Chris Clements, the digital products lead at the All England Lawn Tennis Club, emphasized the commitment to offering fans the highest quality Wimbledon experience. He highlighted that generative AI allows them to scale their ability to provide different types of personalized content for fans around the world and expressed excitement about the introduction of the “Catch Me Up AI” feature.
It is important to note that the introduction of AI tools at Wimbledon is not intended to replace human roles, but rather to enhance the club’s capacity to offer expanded coverage of the Championships. IBM’s goal is to tell more stories about a wider range of matches, both pre-match and post-match, and to shine a spotlight on emerging talent and other aspects of the game that may have been overlooked in the past.
With a new wave of talented players rising to prominence alongside established legends such as Rafael Nadal, Novak Djokovic, and Serena Williams, the “Catch Me Up AI” tool will play a pivotal role in introducing fans to these rising stars and shedding light on lesser-known aspects of the game.
In conclusion, this dynamic use of AI technology represents an important step in shaping the future of fan engagement and content delivery in the world of tennis. By leveraging the power of AI, Wimbledon is not only able to offer a more personalized and in-depth experience to its audience, but also to shine a spotlight on the diverse narratives and emerging talents within the sport.
Source: DecisionMarketing