In 1973, Jean Beliveau was presented with an enticing proposition from the emerging World Hockey Association (WHA). The WHA had already successfully enlisted prominent figures such as Bobby Hull and Gordie Howe, and now their sights were set on recruiting Beliveau, who had recently retired from the NHL. The offer was substantial, a record-breaking £1 million to join the Quebec Nordiques, but Beliveau ultimately declined, choosing to maintain his allegiance to the Montreal Canadiens instead.
The allure of the offer was undeniable. Future Hall of Famer Bobby Hull had transitioned to the WHA a year prior, bringing instant credibility to the new league. Similarly, Gordie Howe had accepted an offer from the Houston Aeros of the WHA. Both players were poised to receive substantial sums, with Howe’s deal alone amounting to £1 million. In this new league, players and their families were becoming closely associated with franchises, a marketing strategy that enticed even the most experienced veterans.
Despite the promising opportunity, Beliveau’s loyalty to the Canadiens prevailed. Upon his retirement, he transitioned to a role in the Canadiens’ front office and was content with his current position. In a prepared statement to the media, Beliveau outlined three reasons for his decision: he felt he couldn’t perform at the level he expected of himself at age 42, he was enjoying time with his family, and he was satisfied with his role in the Canadiens organization. He valued his relationship with the Nordiques’ president, Paul Racine, and spoke highly of the offer, but his heart belonged to the Canadiens.
Beliveau’s steadfastness in the face of a lucrative offer from the WHA showcased his unwavering commitment to the Canadiens, the team to which he had dedicated his entire professional career. His decision solidified his position in the annals of hockey history as a player who valued loyalty and tradition above all else.
The choice he made was undoubtedly a difficult one, and it set him apart from his contemporaries who were enticed by the allure of the WHA. His legacy remained intact, and his impact on the Canadiens transcended his years on the ice. His decision to remain true to the Canadiens over a financially appealing offer reflected his integrity and unwavering dedication to the team.