The fashion fever merges with football excitement as C.P. Company, the renowned Italian brand, has officially announced its collaboration with Manchester City, marking the commencement of an exciting partnership for the 2024/25 season. The Italian label, known for its innovative and stylish designs, has a long-standing relationship with the football club, making this collaboration a perfect match for both entities.
Since its establishment in the 1980s, Manchester City and C.P. Company have shared a unique bond. The Goggle Jacket, a signature design introduced in 1988, quickly became a favourite among football enthusiasts, particularly in the city of Manchester. Presently, the brand has curated a collection of customised Goggle Jackets featuring the iconic hood-lens and Manchester City branding. The jackets will be donned by the men’s first-team players, coaching staff, and executive management, adding a touch of style to their travel to and from stadiums and away games in the Premiership and UEFA Champions League.
Lorenzo Osti, the president of C.P. Company and son of the brand’s founder, conveyed his enthusiasm about the partnership, highlighting the seamless convergence of the two visions inspired by the same values. He articulated, “The aesthetic symbolism of the C.P. Company Goggle Jacket has become an icon for football enthusiasts, a project where sporting aspiration embraces and sustains its heritage.” This collaboration represents a momentous occasion for both brands as they unite their passion for football and fashion.
To commemorate the partnership, an accompanying campaign has been launched, featuring an array of prominent figures, all of whom are dedicated Manchester City supporters. This campaign seeks to capture the ‘family feeling’ passed from generation to generation, emphasizing the deep-rooted connection between the city, the club, and its fans.
C.P. Company’s embrace of the aesthetics of sport since its inception in 1971 has positioned it as Italy’s original sportswear brand. The successful collaboration with Manchester City represents a journey from Bologna to Manchester, uniting two visions that are inspired by the same core values. The fusion of sport and style has always been a hallmark of the brand, and this partnership further solidifies its position in the world of football fashion.
This thrilling partnership between C.P. Company and Manchester City underscores the burgeoning intersection of fashion and sports culture. As football fervor reaches new heights, fans can anticipate a stylish season ahead, both on and off the pitch, with the perfect blend of innovative designs and sporting heritage.