The British & Irish Lions have recently announced a pioneering collaboration with Premiership Rugby and the United Rugby Championship in preparation for the highly anticipated 2025 Lions Tour to Australia. This strategic partnership is the result of extensive consultations and demonstrates the commitment of various stakeholders within the rugby community to working together for the betterment of the sport.
A crucial aspect of this partnership is the alignment of the Tour schedule, ensuring the availability of all selected British & Irish Lions players for the pre-tour activities. Furthermore, the collaboration will encompass digital content, events, key announcements, as well as marketing and promotional activities.
Ben Calveley, CEO of the British & Irish Lions, has expressed his enthusiasm for the partnership, thanking both Premiership Rugby and the United Rugby Championship for their support in reaching this significant agreement. He has emphasized the importance of the relationship with the clubs and their critical role in the success of the Lions, highlighting the commitment to collaboration with both entities.
The Chairperson of The British & Irish Lions Board, leuan Evans, has also underscored the significance of the partnership, particularly in light of the challenges that the rugby community has faced in recent times. He stressed the importance of unity and collaboration, especially as the 2025 Tour to Australia presents a prime opportunity to claim the first Lions Series win since 2013.
Simon Massie-Taylor, CEO of Premiership Rugby, has echoed the sentiment of unity and collaboration, expressing excitement about the partnership and the opportunity to work closely with the Lions ahead of their tour to Australia in 2025. He emphasized the vital role of collaboration for the continued growth and success of the sport.
Similarly, Martin Anayi, CEO of the United Rugby Championship, has emphasized the long-standing support of the league for the British & Irish Lions and their touring schedule. He has also highlighted the value of collaboration in celebrating the landmark moment in the rugby calendar and capturing the attention of the broader sporting audience.
As the rugby community looks forward to the 2025 Tour to Australia, this strategic partnership between the British & Irish Lions, Premiership Rugby, and the United Rugby Championship sets the stage for an unprecedented level of collaboration and unity that will undoubtedly elevate the sport to new heights.