Two major sponsors, Tim Hortons and Telus Corp., have announced their decision to reinstate their support for Hockey Canada. This move comes after the organizations had previously withdrawn their sponsorships due to a scandal involving mishandling of sexual assault complaints.
Tim Hortons, a popular fast food chain, and the telecommunications firm Telus Corp., made the decision to resume their support for Hockey Canada after the organization showed progress under new leadership. According to Tims spokesperson Michael Oliveira, the chain had made it clear that they would only resume funding for Canada’s men’s teams when they regained the confidence of Canadians.
Oliveira stated that Tims is reinstating its support for Hockey Canada because the organization has made significant strides toward regaining public trust. Similarly, Telus spokesperson Saara Rahikka mentioned that the telecommunications giant decided to back the organization again with the intention to support changes that promote safety and inclusivity for all involved in the sport, both on and off the ice.
This announcement of renewed support from both Tims and Telus comes just ahead of the men’s world junior hockey championship, set to take place in Gothenburg, Sweden later this month. The decision to resume sponsorship for Hockey Canada is a positive sign for the organization, as it demonstrates that they are making progress in addressing the issues that led to the initial withdrawal of support from these two major corporations.
Overall, this reinstated support serves as a testament to the steps that Hockey Canada has taken to rebuild trust and foster a safe and inclusive environment within the sport. It sends a message that positive changes are being made and that the organization is dedicated to ensuring the welfare of all individuals involved in the game.
In conclusion, the decision by Tim Hortons and Telus to resume sponsorship for Hockey Canada reflects the efforts being made by the organization to address past issues and promote a positive and welcoming environment for all participants. This marks an important step forward for Hockey Canada, as they continue to work towards regaining the trust and confidence of their sponsors and the public.