Wilson Sporting Goods Co. has officially introduced the Wilson Fit AI, a groundbreaking technology set to revolutionize the future of golf club fitting. This state-of-the-art innovation is poised to benefit both golf club fitters and enthusiasts seeking the most advanced custom fitting experience available in the market.
Bob Thurman, the Global Vice President of Research & Development at Wilson and General Manager of Wilson Golf, expressed his enthusiasm about the launch of Wilson Fit AI, emphasizing that it represents the future of golf fitting. The technology combines Wilson’s black box algorithm with Blast Motion’s motion analysis technology, resulting in a simplified, efficient, and engaging fitting process for all involved.
Drawing from its rich history of major championship victories, Wilson aims to lead the industry in club innovation by introducing Wilson Fit AI and launching its most advanced Staff Model® iron lineup in 2024. This move is expected to revolutionize the future of fitting, building on the company’s strong winning tradition and commitment to pushing the boundaries of golf club technology.
Wilson Fit AI is an innovative mobile app-based fitting solution that incorporates a powerful Bluetooth-enabled Blast Motion sensor into a standard grip. This integration captures approximately 12,000 data points per swing with a high degree of accuracy and consistency, enabling Wilson’s black box algorithm to generate custom-fit iron recommendations in as few as five swings. The technology takes into account various swing attributes such as swing plane, shaft load, wrist hinge, club face closure, and swing tempo, providing tailored recommendations for each golfer.
Moreover, the system is designed to continuously optimize its AI algorithm based on swing data from every single fitting across the globe, enhancing the accuracy of its recommendations with each session. Wilson Fit AI, powered by Blast Motion, will be available at club-fitting retailers across the United States starting on Wednesday, Jan. 17, 2024.
For over a century, Wilson Golf has been at the forefront of designing, manufacturing, and distributing premium and recreational golf equipment globally. With a staggering 62 major championships attributed to Wilson Staff irons, the brand’s winning tradition continues today, solidifying its position as a leading manufacturer of high-performance sports equipment.
Wilson Sporting Goods Co., based in Chicago, is renowned for its century-long history and heritage across various sports, including Racquet Sports, Baseball, Softball, Football, Basketball, Volleyball, Soccer, and Golf. Leveraging player insights to drive innovation, the company empowers athletes at every level to perform at their best.
Blast Motion, based in San Marcos, California, is an information company that specializes in providing motion analysis and performance insights. By combining biomechanics with sensor data, video capture technology, and cloud-based software services, Blast Motion has redefined the way people improve their game.
For individuals interested in experiencing the game-changing technology of Wilson Fit AI, they can find more information by visiting the official Wilson Fit AI website and following @wilsongolf on social media.
In conclusion, the launch of Wilson Fit AI marks a significant milestone in the world of golf club fitting, promising a revolutionary experience that combines cutting-edge technology with Wilson’s rich heritage and commitment to excellence. This innovative initiative is expected to set a new standard for custom fitting, ensuring that golf enthusiasts receive the most advanced and tailored recommendations for their game.