BetMGM has recently announced an extension of its partnership with the National Hockey League (NHL) in North America. This multiyear extension solidifies BetMGM as an Official Sports Betting and Gaming Partner of the professional hockey league.
The extended partnership will allow BetMGM to create specialized VIP fan experiences and continue featuring its advertisements during nationally televised NHL broadcasts. Adam Greenblatt, CEO of BetMGM, expressed his enthusiasm about the extended partnership, emphasizing the opportunity to enhance the BetMGM product and offer fans unforgettable experiences centred around the game they love.
The NHL has been proactive in embracing legal sports betting, making it the first among major professional sports leagues to allow a franchise in Las Vegas. BetMGM’s partnership with the NHL dates back to October 2018, following the US Supreme Court’s decision to allow states the autonomy to legalise sports betting.
The recent extension also involves BetMGM developing league-branded casino games, including interactive slots and table products. These games will be available in states where BetMGM operates its online casino platform, such as New Jersey, Pennsylvania, Michigan, Connecticut, West Virginia, and Delaware.
While BetMGM did not disclose the interactive developer responsible for the NHL games, the company has a track record of introducing innovative gaming products. In the past, BetMGM launched Dual Play Roulette for remote players in New Jersey, allowing online gamblers to engage with a live dealer. Additionally, the company introduced Buffalo-themed slots on its iGaming website and app, offering a diverse range of gaming experiences to its users.
This NHL partnership extension is part of the league’s ongoing efforts to strengthen its presence in the sports betting and iGaming sectors. Alongside BetMGM, the NHL recently announced partnerships with ESPN Bet and theScore, further solidifying its position in the rapidly growing industry.
The NHL’s strategic approach and the league’s collaboration with leading gaming operators demonstrate its commitment to providing fans with engaging and innovative experiences. As the NHL continues to progress through its 2023-24 season, the alliance with BetMGM and other prominent partners is poised to shape the future of sports betting and gaming within the league.
In conclusion, BetMGM’s extended partnership with the NHL marks an exciting development in the world of sports betting and gaming. With plans to introduce hockey-themed casino games and continue offering unique fan experiences, this extended partnership represents a significant step forward for both BetMGM and the NHL. As the landscape of sports betting and gaming continues to evolve, collaborations between sports leagues and prominent gaming operators are likely to redefine the fan experience and drive the industry’s growth.