In a recent announcement, La Roche-Posay revealed the addition of tennis star Jannik Sinner to their team as a new global brand advocate. The brand disclosed that Sinner will collaborate with them to tackle the current lack of protection and education around UV rays. Sinner, who spends a substantial amount of time outdoors, is also set to champion a healthier future for all skin types with La Roche-Posay. The emphasis will be on showcasing the Anthelios sunscreen line, utilizing the brand’s expertise to raise awareness of sun protection.
Famous Amos is revisiting its roots by reintroducing its classic chocolate chip cookies original recipe that dates back to 1975. Julia Witten, senior brand manager at Famous Amos, expressed the brand’s enthusiasm in delivering the quintessential classic chocolate chip cookie that fans have cherished for nearly 50 years. The revamped cookies, featuring high-quality ingredients, strive to balance crunchy and chocolatey notes, delighting the brand’s devoted customers.
Nautica is entering the grooming industry with a new line of products intended to help men rejuvenate their grooming routines. The Nautica Grooming Collection comprises a face, hair, and body wash, a shave gel, and a post-shave balm, all boasting a woody fragrance. The collection aims to offer men a comprehensive range of products for their grooming needs, with the brand pledging to provide high-quality items at an accessible price point.
Shani Darden has recently launched the third iteration of her mentorship program which aims to highlight POC estheticians and beauty entrepreneurs. The program, rolled out in conjunction with Black History Month, aims to address the disparity in the beauty industry, where only 7% of brands on store shelves are black-owned. Through providing support and mentorship, Darden hopes to empower POC entrepreneurs and aid them in developing their businesses in the beauty space.
Old El Paso and Cinnamon Toast Crunch have collaborated to introduce a unique product – Dessert Taco Shells. This limited-edition product features Cinnamon Toast Crunch’s Cinnadust and seeks to add a sweet twist to taco night. According to Jenny Jonker, Old El Paso’s brand experience manager, the unexpected flavor combination offers consumers the beloved tastes and textures they expect from General Mills, providing them with a one-of-a-kind taco experience.
Lubriderm has expanded its product line with two new body washes designed to moisturize the skin. The Daily Moisture Body + Face Wash in Lightly Scented and the Advanced Therapy Body Wash in Fragrance Free both seek to help preserve the skin’s moisture barrier. Formulated with high-quality ingredients, these body washes aim to address the need for extra hydration, particularly in cold temperatures. With these new launches, Lubriderm is poised to cater to a broader range of skincare needs for consumers.