The Impact of Cookies on Your Online Experience

As a member of the Yahoo family of brands, AOL is dedicated to providing a personalised and secure online experience for our users. In order to achieve this, we utilise cookies to enhance the functionality of our sites and apps, as well as to measure and improve user engagement.

When visiting our sites and using our apps, cookies serve several purposes. Primarily, they enable us to deliver our services and ensure platform security by authenticating users, applying security measures, and preventing spam and abuse. Additionally, cookies are used to track and measure usage, providing valuable insights into user behaviour.

By clicking on ‘Accept all’, both AOL and our partners within the IAB Transparency & Consent Framework will use cookies and personal data, such as IP address, precise location, and browsing and search data, to deliver personalised ads and content based on specific interest profiles. This data will also be used to assess the effectiveness of personalised ads and content, and inform the ongoing development and improvement of our products and services.

If you prefer that we and our partners do not use cookies and personal data for these additional purposes, the ‘Reject all’ option is available. For those who wish to customise their choices, the ‘Manage privacy settings’ option allows tailored preferences to suit individual needs.

It is important to note that choices can be altered at any time by accessing the ‘Privacy & cookie settings’ or ‘Privacy dashboard’ links on our sites and apps. For a comprehensive understanding of how we handle personal data, we encourage a review of our privacy and cookie policy, which provides detailed information on the collection, storage, and usage of personal information.

At AOL, privacy and data protection are taken seriously, and we are committed to full compliance with applicable regulations and standards. Our use of cookies and personal data aims to enhance the online experience while responsibly and ethically handling sensitive information.

In conclusion, our use of cookies is integral to delivering a personalised and secure online experience. By offering the opportunity to manage privacy settings and personal data preferences, transparency is promoted, empowering informed decisions about online activities.

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