Gloucester Rugby experienced a setback in their online presence with the removal of their primary social media account on platform X. Consequently, the club has temporarily transitioned all communication to their associated Hartpury account on the site.
The specific reasons for the removal of the account have not yet been disclosed. The shift to the Hartpury account was publicly announced through a post on the Gloucester-Hartpury account on X, with a light-hearted tag to Elon Musk. The message stated, “Due to @X locking the @gloucesterrugby account, all club communication will be distributed through the @gloshartpury channels whilst we resolve this issue. Please share this message. Cheers @elonmusk.”
The tagging of Musk in the message appears to be a light-hearted addition rather than a serious plea for help. Even the players have taken a humorous approach to the situation, with Gloucester prop Jamal Ford-Robinson responding to the incident by sharing a playful meme that insinuated his involvement in the account’s removal.
The club is actively working to resolve the issue and restore their original X account. This digital setback comes just over 24 hours before Gloucester’s upcoming match against Italian URC side Benetton in the Challenge Cup. The team is aiming for a record-equalling third title, while ASM Clermont Auvergne can top the table with four. Benetton and the Hollywoodbets Sharks are also competing for their first piece of EPCR silverware.
Notably, No.8 Zach Mercer has made the most carries in the competition, with a total of 93. As the club works to resolve the social media issue, they are gearing up for an important match in the Challenge Cup.
This unexpected hiccup in their online presence has not deterred the team from focusing on their upcoming matches and striving for success in the competition. Gloucester Rugby remains determined to overcome this digital setback and continue their pursuit of victory in the Challenge Cup.