Hey tennis fans! Can you believe that Fila has been in the game for 50 years? They’re celebrating this milestone with a brand new sneaker that’s packed with innovation. The Fila Mondo Forza tennis shoe is the result of the Fila Futura Innovation Team’s hard work. They’ve combined Fila’s rich tennis heritage with cutting-edge technology to create a shoe that’s perfect for the modern game.
Fila may have been around for over a century, but it wasn’t until the 1970s that they became known for their sportswear. It all started when Enrico Frachey, the managing director at the time, hired designer Pierluigi Rolando to create Fila’s first tennis kit. The kit, called the ‘White Line’, was a game-changer. It featured bold panels of green, red, and navy, breaking away from the traditional all-white tennis uniform. This iconic design gave birth to timeless styles like the Fila Tiebreaker track jacket and the BB1 polo shirt. And when five-time Wimbledon champion Björn Borg started wearing the Fila uniform, it became an iconic look in the world of tennis.
To celebrate their 50th anniversary in tennis, Fila has been pulling out all the stops. They showcased their archival uniforms at the BNP Paribas Open in Indian Wells earlier this year. And now, they’re releasing the Mondo Forza, a performance tennis sneaker that’s designed to meet the demands of the modern game. This shoe is all about strength and speed, which are crucial in today’s tennis. It features a split-surface outsole that provides excellent traction and allows for easy foot transition, perfect for aggressive baseliners. The cushioning and energy return of the shoe are top-notch too, thanks to a blend of natural and recycled materials. And let’s not forget about the sleek design. The Mondo Forza has an ergonomic sock-like upper that fits like a dream right out of the box. No need to break them in!
Luca Bertolino, the global brand director at Fila, couldn’t be prouder of the Mondo Forza. He says, ‘We wanted a design that was focused on the modern player and dedicated to helping them achieve even greater performance. This shoe stays true to our Italian heritage and is going to be a game-changer for everyone.’
If you’re itching to get your hands on a pair of the Fila Mondo Forza tennis shoes, you’re in luck. They’re available now on fila.com and at select tennis retailers worldwide. So lace up and get ready to dominate the court in style!