The Premier Women’s Hockey League (PWHL) has completed its inaugural season, culminating in the victory of Minnesota for the Walter Cup, marking a successful debut. As the league shifts its focus to the upcoming 2024-25 season, efforts are being directed towards enhancing various aspects for an even better experience.
One of the primary areas of concentration for the league is the rebranding of the teams. Amy Scheer, the league’s senior vice president of business operations, has indicated that the announcement of team names and logos is scheduled for August. Furthermore, an expanded collaboration with Bauer Hockey will see the introduction of redesigned jerseys for the forthcoming season.
With regard to merchandise, the PWHL recognizes the potential for improvements. Stan Kasten, a member of the PWHL Advisory Board, has acknowledged the surpassing of merchandise sales expectations while emphasizing the need for a wider array of options to meet the demand and satisfy fans.
The league has exhibited a commitment to innovation, with a unique points system varying from traditional hockey scoring. The introduction of novel approaches such as the “jailbreak rule” and the Draft Gold Plan has garnered popularity among players and fans alike.
Furthermore, the league has prioritized accessibility and visibility by broadcasting every game for free on YouTube, complemented by regional and national TV rights deals. This decision has significantly amplified the visibility of women’s professional hockey, potentially leaving a positive long-term impact on the sport.
The selection of suitable facilities for games and training has also been imperative to the success of the PWHL. While some teams benefitted from favorable arrangements, others encountered challenges in securing appropriate venues. The league is tasked with addressing issues such as attendance and team relocations, particularly in markets like New York, to elevate the overall fan experience.
Expansion does not currently feature on the immediate agenda for the PWHL, as the league prioritizes refining the existing franchises and infrastructure. While this may pose limitations for players seeking roster spots, the league is exploring alternative options such as larger reserve player lists and potential partnerships with European leagues.
As the PWHL looks ahead to the 2024-25 season, it is dedicated to building upon the success of its inaugural season while addressing key areas for enhancement. By focusing on branding, merchandise, innovation, accessibility, and suitable facilities, the league aims to elevate the overall experience for players and fans alike. With meticulous planning and an emphasis on quality, the PWHL is poised to deliver an even more thrilling Year 2.