New Zealand Rugby has recently unveiled the much-anticipated jerseys for the 2024 season, commemorating a remarkable 25 years of collaboration between New Zealand Rugby and Adidas. The introduction of the new All Blacks and Black Ferns jerseys showcases a fresh and contemporary look inspired by the extensive history of jerseys from the Adidas archive.
The men’s jersey has undergone notable changes with the addition of a wide, Cuban-style open white collar, reminiscent of classic jerseys from the past. Moreover, the inclusion of adidas’ iconic three stripes on the shoulder adds a touch of athletic elegance to the design. In response to specific player feedback, the new collar features a double-knit foldover, providing both style and functionality. Conversely, the women’s jersey features a modern round neck design, blending tradition with contemporary fashion.
In recognition of the 25-year partnership, the jerseys incorporate silver detailing on the iconic fern emblem, symbolizing the enduring bond between New Zealand Rugby and Adidas. Furthermore, a sustainable approach has been taken in the production of the jerseys, with player-worn jerseys being composed of 89% recycled polyester and replica jerseys being 100% polyester. Fans worldwide can look forward to purchasing the new jerseys from 1 July at a cost of €80 (£67).
The launch event for the new jerseys brought together current stars of the game such as Scott Barrett and Alana Bremner, as well as rugby legends Richie McCaw and Dan Carter, highlighting the significance of this momentous occasion. Commenting on the new jersey, All Blacks Jordie Barrett expressed the players’ unanimous enthusiasm for the return of the iconic white collar, emphasizing the special place the jersey holds in the hearts of the people of New Zealand.
As part of the grand celebration, an Adidas Originals collection has been unveiled, featuring special edition all black Gazelles trainers with a silver fern detail on the heel cup, as well as an all-black tracksuit. Moreover, a new off-field training jersey has been teased, drawing inspiration from a classic warm-up jersey worn by the All Blacks in 1999.
The women’s jersey made its debut appearance at last month’s Pacific Four series, and the new jerseys are set to be worn for the first time in the All Blacks’ first test of 2024 against England in Dunedin on Saturday 6 July. Fans are encouraged to share their thoughts on the new jerseys via social media or by emailing [email protected].
In addition to the release of the new jerseys, rugby enthusiasts can now download the digital edition of Rugby World to their tablets or subscribe to the print edition for doorstep delivery, ensuring they are fully updated on the latest news and insights from the world of rugby. The unveiling of the 2024 jerseys marks a significant milestone in the enduring partnership between New Zealand Rugby and Adidas, and fans can look forward to witnessing the new era of All Blacks and Black Ferns rugby.