German football is making a third attempt to get private equity firms to invest in Bundesliga media rights. The last time they tried, it didn’t work out, but this time they’re hoping for better luck. The plan is to hold a vote in mid-December to see if the clubs are on board with the idea. Last time, some big investment firms were interested, and this time they’re expected to be back in the game. The goal is to get up to €1bn for a stake in the broadcasting rights. It’s like a reverse auction, where the firms will bid for the stake they want.
German Football’s Third Attempt to Secure PE Backing
