The Rugby World Cup proved to be a resounding success for RugbyPass TV, garnering an impressive total of 3.3 million views and nearly 700,000 live views. This thriving streaming service, a collaborative effort between World Rugby and Endeavor Streaming, offers over 500,000 hours of content and has amassed a subscriber base of over 350,000. James Rothwell, Chief Marketing and Content Officer at World Rugby, has articulated the primary goal of driving global and diverse fan growth by ensuring the game’s relevance, accessibility, and entertainment. RugbyPass TV stands as the linchpin of this fan engagement strategy, delivering live matches, highlights, on-demand content, and supplementary material to fans worldwide.
Initially targeted towards markets lacking broadcast agreements, RugbyPass TV has successfully reached significant audiences in Greece, South Korea, and Hungary. Notably, its most substantial audience was in South Africa, closely followed by Great Britain and the United States.
Pete Bellamy, Chief Commercial Officer at Endeavor Streaming, has lauded the impressive performance of RugbyPass TV, underscoring the platform’s efficacy in engaging fans on a global scale. He has underscored the value of direct-to-consumer services in cultivating profound connections with fans, particularly during high-profile events such as the World Cup tournament. RugbyPass TV is hosted on Endeavor Streaming’s Vesper platform, offering a comprehensive streaming solution that empowers clubs and rights holders to furnish tailored streaming experiences for their fan base.